Winfried Ruhs
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What to build first

The structural check for your business: can it run two weeks without you?

No video course. No webinar. No call. A complete read, written for your answers.

Twelve questions about your offer, your demand, your systems and your own indispensability. At the end you get a read written for your answers, not a score.

  • Free
  • 12 questions
  • 8 minutes
  • Result on this page
01Twelve questions

Let's start.

  1. First, so the questions fit: where are you right now?

  2. Offer and price

    01Is your price public?

  3. Offer and price

    02Can someone buy from you without speaking to you first?

  4. Offer and price

    03When did you last raise your price?

  5. Demand

    04Where did your last client come from?

  6. Demand

    05Do you know how many enquiries you get per week, without looking it up?

  7. Demand

    06If you post nothing for four weeks, do enquiries still arrive?

  8. Systems

    07What happens automatically when someone signs up?

  9. Systems

    08How many of your tools are connected to each other?

  10. Systems

    09Have you tested your own checkout on a phone in the last three months?

  11. Independence

    10When were you last away for two weeks without checking on the business?

  12. Independence

    11How many hours a week go into tech, admin and organising?

  13. Independence

    12If you were out for two months from tomorrow, how long would your revenue continue?

  14. Shape

    01Can you say in one sentence what you help someone with?

  15. Shape

    02Have you done this work for someone other than yourself?

  16. People

    03Can you name actual people who would want this?

  17. People

    04Is there anywhere someone could already find you?

  18. Readiness

    05Have you ever said your price out loud to someone?

  19. Readiness

    06How many hours a week could you actually give this over the next six months?

Your result

You are the load-bearing wall

Your business exists as long as you're standing inside it. That isn't an accusation, it's the normal state for people who are good at their actual work and never had time to build the rest.

Your next build: an offer with a fixed price that can be sold without you. Not marketing, not visibility. The foundation first.

The scaffolding is up, the building isn't

You've built parts, and they hold on their own. Between your tools there are gaps you fill with your own time, without noticing any more.

Your next build: close the handovers. Between someone signing up and someone being able to buy, there's still too much of your hand in the process.

It holds

Your business runs without you. From here it isn't about stability any more, it's about height: price, volume, reach.

Your next build: scale, not repair. You probably don't need consulting. You need traffic.

There's a calling. There isn't a shape yet.

Nothing is broken here, because nothing has been built yet. That's a better position than a business built in the wrong order, and it's cheaper to fix.

Your first build: one sentence. What you do, for whom, and what changes. Said out loud, to someone who isn't a friend, before anything gets designed.

The work exists. The business doesn't.

You know what you do and you've done it for people. What's missing is the structure around it: a price, a place to be found, and a way for someone to say yes without you arranging it by hand.

Your first build: one offer with a price, and one page it lives on. Not a brand, not a funnel system. One offer someone can buy.

You're closer to a business than you think.

You have the sentence, you have people, and you've named a price. What you don't have is the machinery, and that's the smallest of the three problems.

Your first build: the path from stranger to booking. One page, one form, one sequence. Everything after that is refinement.

The full read, written for your answers.

Where the points went, the order I would build in if I were you, and one thing for this week.

This page really does get opened and read before your report is written, and the report then says what is actually on it. Of everything you can give me here, this changes the most. If there is no page yet, leave it empty.

Two questions that don't count towards the score

Both are optional. They help the report get the scale right.

Your business, in your own words optional, makes the report considerably better

This is the part that decides how good the report gets. Twelve answers make a decent report. Twelve answers plus what you write here make something you could not have written for yourself. All three fields are optional.

Your entries go to Anthropic in the USA so the report can be written, details in the privacy notice. I send you the report by email, and I may write to you about the programme. Every email has an unsubscribe link. How I handle your data