I'm the one who makes it real.
An entrepreneur since 2006. Twenty years of building, falling on my face, getting back up and understanding why.
Who I am
I've been an entrepreneur since 2006. Right after I graduated, I founded my first company. A honey brand with a B2C online shop and supply to specialty food retailers. Then came a decade in the yoga and personal development industry. Three of those years running my own yoga studio. Two non-profits founded. I've fallen on my face more than once. I've gotten back up every time.
What's always gotten under my skin are the idealists I keep meeting. Full of great ideas, building none of them. Someone should do it this way. Wow, if anyone built that, it would be huge. And nobody built anything.
At some point I stopped waiting. I started building things instead of talking about them. Some worked, some didn't. Either way, I learned why. That's the difference.
I can look at an offer and see whether it has legs, before you've worked on it for six months. I can look at a funnel and see where it leaks, before you put it live. This clarity cost me 20 years of doing. You don't have to have it yourself. You work with someone who does.
With my partner Avianna, I built our shared business from a point where she had only just found her way back to herself, into a growing brand with stable income. I know the path from the inside. I walked it with her.
Inside and outside. Two people. One business that holds.
For the truly deep work, one person isn't enough. Inner clarity and outer structure follow different laws. We built our own business at exactly this intersection, by holding both dimensions separately and joining them at the same time.
The Inner Dimension
Avianna McKee, Feminine Embodiment & Vitality
Avianna walks with you on the personal level. Connection to your body, your intuition, your desire, so your business grows out of something real. Not out of a pattern that isn't yours.
The Outer Structure
Winfried Ruhs, Business Architecture & Execution
I walk with you on the business side. Offers, structure, decisions, execution, so what you feel becomes something that works in the world and pays you.
Two people. Two dimensions. One business that holds.
If you want to find out whether this fits, the first step is a conversation.