Terms and Conditions

Preamble

McKee & Ruhs GbR supports female entrepreneurs in building and developing their businesses. Services include mentoring and business architecture (offer, positioning, pricing, sales path), technical execution (funnels, landing pages, email sequences, CRM, payment integration, automations, AI agents), as well as courses, programmes and digital content, including in the field of personal development.

These services are expressly not therapeutic, medical or diagnostic, and not legal, tax or investment advice.

1. Scope

1.1 These terms apply to all contracts, services and offers concluded via the websites winfriedruhs.com, aviannamckee.com, me.academy or otherwise with McKee & Ruhs GbR (the "Provider").

1.2 Deviating terms of the client are not recognised unless the Provider expressly agrees to them in text form.

2. Contracting party

McKee & Ruhs GbR

Bayernstr. 18, 86836 Klosterlechfeld, Germany

Represented by: Avianna McKee, Winfried Ruhs

Email: [email protected]

3. Services

3.1 The exact scope follows from the individual agreement recorded in text form before the contract is concluded. Descriptions on the websites are non-binding and do not constitute an offer.

3.2 The Provider performs services personally or through carefully selected third parties.

3.3 The Provider owes diligent effort, not commercial success. Statements about possible outcomes are non-binding experience, not a guarantee.

4. Conclusion of contract

4.1 Contact usually begins with an application through the form on the website and a subsequent call. Neither constitutes a contract.

4.2 The contract is concluded when the Provider accepts the client's offer in text form or begins performing.

4.3 After conclusion, the client receives confirmation of the agreed scope.

5. Prices and payment

5.1 The individually agreed prices apply. Unless stated otherwise, they are exclusive of statutory VAT.

5.2 Invoices are due without deduction within 14 days of receipt unless agreed otherwise.

5.3 Where instalments are agreed, the entire remaining balance falls due immediately if the client is in arrears with two consecutive instalments.

5.4 External costs such as software subscriptions, advertising budgets, licence or transaction fees are borne by the client unless expressly agreed otherwise.

6. Right of withdrawal for consumers

6.1 A right of withdrawal exists only if the client is a consumer within the meaning of section 13 of the German Civil Code, that is, if the contract predominantly serves private purposes. The Provider's services are aimed at entrepreneurs; in that case there is no statutory right of withdrawal.

6.2 Where a right of withdrawal applies: the client may withdraw within 14 days of conclusion without giving reasons. A clear declaration in text form to the address above is sufficient.

6.3 The right lapses early once the Provider has fully performed the service, provided the client expressly consented to early commencement and acknowledged losing the right of withdrawal thereby.

6.4 If performance began before the deadline at the client's request, the client owes reasonable compensation for what has been performed.

7. Appointments and cooperation

7.1 Agreed appointments are binding. Cancellations or rescheduling are possible in text form up to 48 hours in advance.

7.2 In the event of shorter notice or non-attendance, the appointment counts as performed. The Provider will offer an alternative in hardship cases but is not obliged to.

7.3 Services require the client's cooperation, in particular the timely provision of content, access and decisions. Delays on that side shift agreed timelines accordingly.

8. Rights in work results

8.1 Upon full payment, the client receives an unlimited, transferable right of use, unrestricted in time, territory and content, in all work results created for her, in particular copy, landing pages, funnels, email sequences and configurations.

8.2 Access to third-party services (domain, hosting, CRM, payment providers) is set up in or handed over to the client's own accounts.

8.3 In the Provider's general templates, methods, checklists and course content, the client receives a simple, non-transferable right of use for her own purposes. Sharing, publication or reproduction is not permitted.

8.4 The Provider may name the collaboration and show work results as a reference unless the client objects in text form.

9. Confidentiality

9.1 Both parties treat all information disclosed during the collaboration as confidential. This obligation survives the end of the collaboration.

9.2 Sessions are recorded only with prior consent.

10. Liability

10.1 The Provider is liable without limitation for intent and gross negligence, and for injury to life, body or health.

10.2 For simple negligence, the Provider is liable only for breach of a material contractual duty whose fulfilment makes proper performance possible in the first place and on whose observance the client may regularly rely. In such cases liability is limited to foreseeable damage typical of the contract.

10.3 Liability for lost profit or absent commercial success is excluded.

10.4 The Provider is not liable for disruptions at third-party services (hosting, payment providers, advertising platforms, AI providers).

10.5 Liability under the German Product Liability Act remains unaffected.

11. Term and termination

11.1 The collaboration ends upon delivery of the agreed services or at the agreed time.

11.2 The right to extraordinary termination for good cause remains unaffected for both parties.

11.3 If the client discontinues the collaboration early of her own accord, there is no claim to reimbursement of amounts already paid for services rendered.

12. Data protection

The privacy policy on this website applies.

13. Final provisions

13.1 German law applies, excluding the UN Convention on Contracts for the International Sale of Goods. For consumers this applies only insofar as it does not restrict mandatory protective provisions of their country of habitual residence.

13.2 If the client is an entrepreneur, the place of jurisdiction is Augsburg, Germany.

13.3 The contract language is German or English, as agreed.

13.4 The European Commission provides a platform for online dispute resolution: ec.europa.eu/consumers/odr. We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board.

13.5 Should individual provisions be invalid, the validity of the remaining provisions remains unaffected.